Facebook Tips for the Holiday Season

Lindsay Tompkins Marketing, Social Media

Even if the holidays still seem far away, now is the time to get your Facebook marketing ready and scheduled.

Why?

Because once October and November roll around, you will be busy at your parties, following up with customers and managing all of your high holiday season sales.

Which means less time for marketing, less time for content creation and less time for social media.

However, your Facebook Page is not something you can ignore!

While planning your Facebook Marketing here are three things to consider:

  • Motivational Posts. Inspirational and motivational posts are great because they are easy to do and yield high engagement. As we move into the holiday season, think about different quotes that reflect the way we feel during this time. Focus on things like family, love, home and so on. (And if you want to cross this off your list quickly, be sure to join Direct Selling Now Plus where I create these for you!)
  • Timely Content. There are a lot of key dates during October, November and December, so it’s important to mark them on your calendar and plan ahead! Some of these dates are Thanksgiving (remember, Canadians celebrate in October!), Black Friday, Small Business Saturday, Cyber Monday, Christmas and so on). These are highly marketable events so it’s important that you take advantage of them and are ready with your content, posts, videos and sales!
  • Live Events. Facebook Live is still being favored by Facebook’s algorithm so it’s important that this become an important part of your social strategy this season. Use Facebook Live to do mini-shows, tutorials, demonstrations and QVC style presentations.

    While you don’t need to get as advanced as Martha, this is easily something you can create for your business pages and VIP Groups!

So get planning and scheduling! Once the busy season is here, you won’t have time for anything else. So while you are working on your bookings, fill that calendar with social posts and get to work!

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