Creating an Interest for Your Opportunity

Do you feel like you’re unsure of how to get people interested in your opportunity? As wonderful as it would be if people would come to you and ask to join your business, that’s usually not how it happens. In fact, it hardly ever happens that way. I’ve done close to 3000 parties and this scenario has only happened to me a handful of times.

Today I want to teach you how to stir interest in your prospects about joining your team and the simple formula I use.

Formula: Create an interest by creating desire for your job + hand out opportunity packets + follow up.

Sounds easy right? Well it is! This business and sharing this business with others doesn’t have to be hard. Many of us just miss the steps necessary to close the deal. And with my years of experience and SUCCESS, it is my passion to teach all of you how to achieve the level of success you desire.

So let’s take a look…

Creating Interest 

So let’s look at the first part of the formula, creating an interest.

During your parties, one-on-one consultations, and follow up conversations with customers, it’s important to always paint a picture of what the opportunity could do for them. You will do this through three ways:

  1. Opportunity seeds. These are little bits of information and personal testimonies that you share that help paint a picture of what additional income could look like for them and their family. For example, “Starting my ______ business has helped me pay off our credit card debt.”
  2. Recruiting talk. Your recruiting talk is going to be short and sweet. You don’t want to push people, but rather mention what the business can do for them. For example, “Ladies, you’ve seen me do the party tonight and you’ve been able to see how easy it is. You’re probably thinking that an extra $600 per month sure would be great. Well let me tell you how easy it is to start with our company…” Then you might say something like, “If you are interested or know someone who is interested in this business and would like an information packet, I’d be happy to send you home with one.”
  3. Social Media. Videos are a popular way to create interest because they are easy to watch and easy to share – plus they give people a really good idea of what your company is about. Many people like to do product videos and videos where they show everything that comes in the kit. You can post these to Facebook, YouTube and send through e-mail to leads.

When you’ve helped your guests, host or customers have a great time with you and quickly shared the benefits of the opportunity, people will want the opportunity packet because it’s a low risk way to learn more.

The Opportunity Packet

Opportunity packets are like the sprinkles on your sundae. Business cards and catalogs may be your ice cream, but having the extra toppings take your business up a notch. An opportunity packet focuses on sharing the business opportunity with potential leads and typically consist of items that discuss the benefits of joining the business as well as a simple overview about the compensation plan and income structure.

If your company offers these for purchase, that’s great! If not, you can easily make them yourself.

Generally you only need a few things in a packet:

  • Catalog
  • A few business cards
  • Short letter from you
  • Recruiting brochure
  • Starter kit flyer
  • Monthly specials

It’s important to keep these materials short and simple so you don’t overwhelm your potential lead. The actual information in these packets is secondary to the real purpose the packet offers, which is the opportunity for you to schedule one-on-one time to talk about starting the business.

Follow Up

You want to schedule your follow up call with them when you give them the opportunity packet. Even though you’ll be really excited, say something simple like, “Why don’t you take that home and look over it and I will give you a call on Tuesday at 11am. How does that sound?”

Your follow up (I also call an interview), is conducted by phone and is very casual. You will focus on three short steps:

  1. Ask whether there are any unanswered questions after reading the packet.
  2. Answer those questions.
  3. Ask how ready she is, on a scale from 1-10, to get started. One means I am not ready to get started and 10 means I’m ready to sign up now.

For in-between numbers: For a response ranging from 2-4, ask “What are some of your concerns??” If she replied with a 5-8, I would say, “Okay what is holding you back and how can we get you to a 10?”

So there it is! A proven formula that helped me build an organization and a team that skyrocketed me to the top of my compensation plan…twice!