As a business consultant, I've seen many companies with big morale problems. Many of them try to solve this problem by exchanging money for goodwill and communication.
In the past, I have seen many companies spend a ton of money having consultant events with big marketing campaigns and lots of promotional tie-ins and giveaways. These things needed a team of people clearly working on this for weeks, maybe months.
Yet afterwards, employee morale hadn't changed much.
The advice I offer these companies is, rather than spend money and time on what you think your employees or co-workers want, why not ask them what their dreams are?
Dreams are important to everyone; they are the fire in our bellies that move us, that drive us to be better in all areas of our lives.
When you quit dreaming, you disengage; and to disengage is to lose the passion and drive from our lives.
In order to have strong employees, we need to really know what the dreams of our employees are, not what we assume they want. Without asking what their dreams are, how are we to know what truly makes them happy and fulfilled? (Remember, happy and fulfilled employees and consultants are motivated and productive employees and consultants!)
To accomplish great things, we must dream as well as act. ~ Anatole France
Here is a simple dream exercise designed to engage your employees; ask them to write down 10 of their personal dreams. When they're done writing them down, read them over and talk about them. Ask how you can help make one or more of them come true.
A company's growth is closely tied to employee commitment and dedication. You want your employees to know you listen to what they really want, and to feel like they're being treated well and respected.
What you give will come back tenfold in commitment and productivity.
Don't ever lose the fire of your own dreams, and help others attain their own any chance you get.
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