Your Direct Sales “What, Why, and How”

As a direct seller, you've probably heard the question, "What's your why?" That's because, until you really get clear about why you're in business, all of the success tools in the world aren't going to support you in succeeding in business. Your "Why" truly fuels the rest of your business because it motivates you and gives you a very clear reason to push through, even when it's hard. Without it, your "had enough meter" could easily break and you'll find yourself quitting.

Here's an exercise that will support you in figuring this out for yourself. It's a simple, fill-in-the-blanks sentence that helps you define your personal vision and get to your "why." I love this unique exercise, because it doesn't start with your why, but reverse engineers how you find that. 

First, you're naming your what (what is it you're either doing or want to be doing?), then you're sharing your how (which is not "how will you do this?" but rather, "how will this impact you and your life?"), and finally, you're looking at why it's important to you (by defining exactly why you're doing the what and how).

Fillin the blanks:

"My purpose in _________ is to__________in a way that________so that_______."

This gives you the "what", "how" and "why" of your own personal vision. Let me share my own example with you.

"My purpose in being a direct sales trainer and mentor is to support as many enlightened direct sellers as I can to achieve success in a way that allows me to maintain the freedom and joy in my own life so that I can make a living doing what I love, change the world in this small way, and live the blessing I believe I was born to offer to the world."

So, following my example above, take a few moments and see if you can fill in the blanks in the sentence. It might not be as easy as it looks, so just sit with it and be patient. The answers might not only surprise you, but change the way you actually "do" your business. 

If you're a leader, this is a great exercise to do with your teams.