Party Training: The Booking Talk

Most consultants either don’t have a strong booking talk, or they don’t practice it. You have to do both. Again, it is important to memorize your script. Otherwise, you’re likely to be all over the place, and it’s difficult to get to the point. You need to have a strong booking talk without going into too much detail. Go light on what the host gets, and balance it with what her friends get.

Here are some things you can work into your booking talk:

• It’s easy to have a party.
• Your friends are going to love you for having it.
• It’s a lot of fun.
• I will do most of the work.
• As a thank‐you from me and the company, hosts get to take advantage of free and discounted products.
• Your friends will get to take advantage of our customer specials.
• Guests will appreciate learning about and sampling our products.

Here is an example of an effective booking talk:

“Ladies, I’m sure you’ve all had a wonderful time tonight, and possibly you’re not able to get everything that you want this evening. You’re thinking, Wow, a $100 shopping spree sure sounds nice. Let me tell you how simple and easy it is, and really, it takes no more than the time you spent here this evening.

Haven’t you all had fun here tonight? That’s how much fun we’re going to have at your house with your friends. They’re going to love you for having them over for a girls’ night while introducing them to these amazing products.

I will do most of the work, and all you have to do is get some friends together and have a great night socializing and shopping. So, honestly, why in the world wouldn’t you want to host your own party?

That’s why I’m encouraging each and every one of you tonight to just say yes, and I’ll work with you on a date that’s suitable for you and your calendar.”

If you come out of the gate with confidence and enthusiasm about your business and your products, your guests will mirror that same energy.