You want your entire product presentation to be short, simple, enthusiastic, and solid. In fact, it should be entertaining and educational at the same time. You don’t want to get too detailed into the product line. And you want to stay away from going into a lot of detail about the history of the company. You could end up losing the guests’ attention.
Here are some tips for creating a winning presentation:
Keep it short. In order to keep your presentation to 20–25 minutes, you are going to want to show your products in groupings or sets. It appears you are showing one product, but in reality you are showing four. This could ultimately help with increasing your party average and helping to sign people to the Q.
Use testimonials because they sell. The more stories and testimonials you can use in your party, the better. They show that your products are loved and used by many. If the host already has some products or if there are guests who’ve attended before, you can ask them to talk about their favorite product. Testimonials are the single most powerful ingredient that prompts people to take action.
Sell the benefits, not the details. Stick to the benefits of the product and what it can do for them. Don’t go into details about how or where the products are made and so on.
Show value by sharing the benefits. Your customers need to understand how your products are going to impact them and how they’re going to make a difference for them. How is this going to make my life easier? How is it going to save me time and money? Value also means showing versatility if your products can be used in multiple ways. “Ladies, no pantry is complete without ______.”
Plant more booking and recruiting seeds. You need to be planting seeds throughout your party. You want to plant three in your presentation. For bookings, “This is an something you might choose as your half‐price item when you host your own party.” With recruiting you can share why you started with the company and what your business has done for you and your family. Again, you don’t want to go into too much detail. Remember that you want to keep your presentation going at a smooth pace.
Always Show in Groupings. If you show one product, you will sell one product. That is why it is important to always show your products in groupings. By doing this, when people look at buying one item, they associate it with buying 3 other items. Learning to put groupings together and having a price ready for them is crucial to helping increase your party averages. People always want to know, What products go together and can I afford this? However, you don’t need to offer a discount. Groupings aren’t for this discount but for the creativity that people lack. Think about “dummy shoppers” – people buy what is on the mannequin because they don’t have the creativity to put something together. So select items that go together, and show them in groupings at your parties.
Your presentation is going to primarily focus on the product, sprinkled with some information on booking and recruiting, and topped with value. Remember, if people see the product and like it, they are likely to buy it.
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